VS Digi Media helps clients manage their PPC campaigns towards their goals
From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective.
Our PPC management program covers the following ad platforms:
Our agency’s PPC management services include the following tasks as part of monthly management:
Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click.
PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is somewhat of a science, and it happens to be our specialty.
Whereas companies can use PPC to pay for search traffic to their website, SEO is a different game entirely. SEO means structuring, writing, and optimizing pages to improve organic search traffic. For all intents and purposes, this means pleasing the Google algorithm.
However, both SEO and PPC comprise the principal parts of a broader search engine marketing (SEM) strategy which any company that wants to compete on the digital landscape should consider.
We never make lofty or unrealistic problems. Any PPC management company that does is probably misleading you. Rather, our approach is to optimize your PPC campaigns based on existing data, industry expertise, and proven best practices—all while adhering to your budgetary guidelines.
From there, our team of PPC experts will measure, monitor, and optimize your PPC strategy so that you get the most bang for your PPC buck.
Again, our goal is to drive valuable clicks and qualified leads to your website without getting too spendy. One of the ways we do so is to exclude negative keywords from your campaigns—keywords that are likely to attract unqualified clicks and traffic to your website that have little chance of converting but drive up your PPC costs.
Done right, PPC can deliver faster results than SEO, which is a much longer (but still very necessary) play. And PPC offers a distinct opportunity to directly engage prospects where they are—Google—with conversion-optimized ad copy that speaks to their pain points.
Well, the short answer is that most laypeople who are searching Google don’t know the difference between a PPC ad—which will always appear in “position zero”—and regular old search results. They’re quite similar! And our PPC experts know how to craft eye-catching messaging for these ads that drives qualified clicks by speaking to your target audience’s needs. Because it’s strong messaging that drives clicks at the end of the day, not ignorance. Your customers have problems that only you can solve!
We frontload the work from first contact, packing months of strategy into your initial appraisal and proposal. You get short-term quick wins and long-term results that don’t take forever to realize.
We give our employees the tools and space to grow. It’s why we have some of the best people in the biz and a 95% employee retention rate. Every strategist on your account is at the top of their marketing channel.
Exceeding expectations is our gold standard, which is reflected in our 96%+ client retention rate. We embrace our brands both personally and professionally, and bring that get-it-done energy to work every day.
Unlike other digital marketing agencies, VS Digi Media practices full transparency in doing business. We make it a point to engage you every step of the way so you’re always aware of the progress we’re making.
We provide sound digital marketing solutions to businesses. As a results-driven digital marketing company, we heavily invest in our people, tools, and techniques to deliver take your business to the next level.
You’re partnering with consultants and strategists, not a team of "Yes Men".
If something isn’t making sense, we’ll push back. And the results will make you glad we did.
We believe in conducting business with honesty, respect, and integrity. We don’t sell you a service you don’t need. Rather, we understand the important aspects of your business.